Pillar 03
Sahaji Brands
Consumer wellness brands, media and publishing, community and membership platforms, education and certification, licensing and intellectual property.
Why this pillar exists
Brands are how the portfolio acquires customers without renting them. Owned audience, community and educational authority lower the acquisition cost of every product and every space in the group. Mental wellness — which includes the meditation, mindfulness and sleep segments that have grown at double-digit rates over the past five years — is forecast at roughly 10% annual growth, and the movement of wellness toward festival, gathering and community formats confirms where cultural energy is now concentrated.
What we look for
Genuine audience ownership rather than platform-dependent reach. A monetisation path beyond sponsorship. Editorial or educational credibility that survives scrutiny. And a founder whose personal brand can be institutionalised rather than one on whom the business permanently depends.
Sources: Global Wellness Institute, Global Wellness Economy Monitor 2025; Global Wellness Summit, Future of Wellness 2026.